WWT
5G Follow the Money report
WWT is a technology solution provider focused on driving real business value. They deliver game-changing solutions by decreasing risk and significantly accelerating time-to-solution. Since expanding their global footprint into the UK and Ireland in 2012, WWT has quickly established itself as a go-to technology integrator for large institutions within the region.
OUTPUT
We created a stats-focused 7,000 interactive PDF report highlighting the benefits of 5G. The goal was to set WWT as a thought leader within the 5G space. To promote the report we adopted a multi-channel approach:
•Social promotion
•PR
•Media partnerships
•Email nurture campaign
THE AUDIENCE
C-level, technically-minded (e.g. CIO) and commercially-minded (e.g. VP, Strategic Transformation) at network operators.
OUR APPROACH
Nelson Bostock hosted a brainstorm involving the client. From this brainstorm we presented the client with two potential research routes out of which ‘Follow the Money’ was chosen. We also created multiple assets to support the report and helped WWT build out its customer journey such as, landing pages, social assets, social copy, blogs, press release.
OUTCOME
Great initial results with the PR campaign securing 9 hits in core targets, with two-thirds including a link back to the report or the WWT website.
The messaging also resonated with the core audience on social and search.